Indy Fashion Time

Networking is really an incredible thing when done properly! I have met the most wonderful, smart, creative, and powerful individuals just by going to things and doing the things I love. One perfect example of this was when I met Denisha Ferguson AKA DLANG. Not only is she a designer but she, like us, is devoted to changing the landscape of fashion in our very own backyard. She believes in and knows how much talent we have right here in Indianapolis and wants to showcase that talent.

But it doesn't stop there and this is not just another fashion show!!! Denisha created Indy Fashion Time to educate, spotlight, and encourage designers and make them more successful in their futures. Aesthetic Design Style is so excited to be able to help out and be a part of Indy Fashion Time this year! This is the 3rd Annual launch of this event and it is shaping up to be the biggest and best so far.

Denisha breaks down the IFT Experience in three categories:

• Mission - To create learning, networking, and economic opportunities for the creative mind
• Vision - Dreamers platform into reality
• Goals - 1. To obtain dreams through artistic expression 2. To empower youth through workshops that introduce basic principles of the arts, while also focusing on self-esteem and life skills 3. To provide marketing opportunities for the novice and experience creative professional 4. To promote cultural diversity in the arts 5. To increase tourism by providing creative events in Indiana

There really IS more than corn in Indiana - PROMISE!

IFT offers a design competition with a CASH prize for the winner! This is something that is rare for fashion events in the city so I applaud her for this offering.

• The competition is open to any resident or non-resident of Indiana, student, entrepreneur, or professional
• Requirements: 1. Present four original designs 2. Follow rules outlined on registration forms 3. Submit $189 registration fee
• To enter simply email IFT Week at iftweek@yahoo.com with your name and mailing address and you will be sent the designer registration forms
• Deadline has been extended to April 21, 2010

Tickets for IFT are very reasonable as well. $15 for general admission and only $25 for VIP tickets which includes access to networking reception, lite Hor' D' oeuvres, preferred show seating, and MORE surprises (are you kidding me? VIP all the way baby!). CLICK HERE to purchase your tickets NOW!

For further details on how you can join the competition, volunteer, or get the schedule of events visit IFT Week and get connected.

See you there!

Until then: "Creativity is the ability to see that which is waiting to exist"

Going barefoot to help save the world!

If you don't know about or have never heard of TOMS Shoes I want to take this time to fill you in on this wonderful company and the very special day they've created.

For everyone who has followed our blog (big smooches and THANK YOU by the way!) you know how much I'm obsessed with shoes. Well, TOMS Shoes takes this love of mine to an entirely different realm. My obsession is now not so superficial as to how cute a shoe is but rather what the purchase of that shoe can do for the world. I know it sounds cliche and unattainable but that's what TOMS Shoes do everyday - they change lives all over the globe. For EVERY one pair of shoes you buy from TOMS they give a pair of shoes to those in need, those who can't afford shoes, and those who may never have owned a pair.

Thursday, April 8 is "One Day Without Shoes". Here's how they describe the day from the TOMS Shoes Web site: "One day without shoes is the day we spread awareness about the impact a simple pair of shoes can have on a child's life. On April 8th we ask people to go the day, part of the day, or even just a few minutes barefoot to experience a life without shoes first hand and inspire others at the same time."

Also, their Web site states THE FACTS:

• In some developing nations children must walk miles to school, clean water, and medical help.
• Cuts and sores on feet can lead to serious infection.
• Often, children cannot attend school barefoot.
• In Ethiopia, approximately one million people are suffering from Podoconiosis, a debilitating and disfiguring caused by walking barefoot in volcanic soil..
• Podoconiosis is 100% preventable with basic foot hygiene and wearing shoes.

So join us tomorrow in chucking those heels for a day, part of a day, or a few minutes. Also check out TOMS Shoes to see, in depth, how they are helping change our world one child at a time.

Until Then: "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed it is the only thing that ever has" ~ Margaret Mead

Midwest Fashion Week Spring 2010

Midwest Fashion Week is upon us once again. Created and founded by Berny Martin this event is becoming bigger and bigger bi-annually. This series of events based in Indianapolis, Indiana helps to focus upon and draw attention to local and independent fashion and accessory designers - which is what we're all about over here at Aesthetic Design Style.

This year we have a special stake in Midwest Fashion Week as our very own Catherine Fritsch Designer of Sweet Revenge Lingerie and Owner of Mercurious Designs will be participating in a spectacular show on Friday, March 19th at IndyFringe Theater located at 719 East St. Clair Avenue, Indianapolis, Indiana, 46202. With the help of renowned Stylist Nikki Sutton and Makeup Artistry by Kelly Oswalt this show is sure to bring a breath of fresh air to the Indianapolis fashion scene.

You can now enjoy shopping for special pieces at our new re-launched Style Shop on our web site. Sweet Revenge Lingerie, Brynn Capella Handbags, Chic Gems Couture, and Bags of Blessing are all available with new looks for Spring RIGHT NOW.


















Come out and support local independent fashion and accessory designers.




Until Then: "It is through creating, not possessing, that life is revealed." - Vida D. Scudder

When Rachel Zoe Speaks - We Listen

Everyone has their own opinion regarding Rachel Zoe - I happen to love her. So when I stumbled upon her "The Not So Basics Guide - 20 Wardrobe Essentials" I just HAD to share. They all really make a lot of sense along with being fantastic. Some of her picks are on the more expensive side but if you use this as a guide you can put your own twist on her recommendations. Which is what we all should do anyway in order to stay true to who we are. Fashion is the one thing that lets us express EXACTLY who we are without saying a word - I just get all excited!!!

So here we go!! Rachel Zoe's 20 Wardrobe Essentials everyone should have (with pics of examples I have found from independent designers -of course!)

• Nude Pump: Pretty Birdie Handmade Wooden Platforms $550

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• Dark Trouser Jean: Melynda's Denim $60

Oversized Satchel: Large Brown Leather Travel Laptop Bag by The Leather Shop $160

• Sheer Detail Tee: Couture Silk Angel Wing Blouse by Prizy Sebastian $210

Body Con Dress: Bobbie Dress by Lara Miller $198

• Party Skirt: Katya Skirt by ANA!S $68

• Menswear Inspired Timepiece: Handcraft Watch TRES by JHA & Marianne $198

• Perfect Red Nail Polish - Essie Lollipop $8
  
  
  
  
  
  
  
  
  
  
  
  

• Feminine Blouse: Long Sleeved Black Collared Blouse by BrookeCatherine Designs $75

• Abstract Print Scarf: Silk Scarves "Spring" by Silk Wonders $40














• Dark Slim Fit Jean: Duende Skinny Jeans $99

• Standout Clutch: Metallic Oversized Heather Clutch by Brynn Capella $249
  
  
• Leather Biker Jacket: Black Leather Biker Chic Jacket by Santos Leather $280





















• Go-To Sunnies: Vintage Thin Frame Sunglasses by L I M I $15

• Wide Leg Jersey Knit Pant: Wide Leg Trouser by YYSTUDIO $128
  
  
  
  
  
  

• Oversized Sweater: French Draped Terry Cardigan by Lamixx $201

• Statement Making Flat: Lucy Zebra Flat by Kathryn Kerrigan $99

• Cocktail Ring: Royal Ball - Vintage Fashion Ring by ShaSAM3 $60

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• Denim Jacket: Your Ruffle Denim Jacket by The Butterflies Shop $69




















• Timeless Hat: Emilliner Women's Classic Felt Fedora $325

Until Then: "Style is what one creates - glamour is a state of mind." - Rachel Zoe

Aesthetic Design Style Welcomes - Sweet Revenge Lingerie

We are so excited to welcome Sweet Revenge Lingerie to the Aesthetic Design Style family! Here is a little more about them in their very own words: "Sweet Revenge Lingerie was created to provide comfortable lounge wear and sleep wear for the young at heart. The designs are flirty, feminine, and luxurious for special occasions but easy care for every day use. We pay close attention to details, fit, and fabric to make that special garment you will wear again and again.

Sweet Revenge Lingerie is manufactured in the USA, of the finest natural fibers. Each print and fabric is hand selected by the designer for that unique Sweet Revenge look. Fabrics and trims are sourced in the USA, as are the fabric printing, manufacture, and silk screen services to promote growth in the US fashion industry.

Catherine Fritsch is the Designer/Owner of the company, and has 18 years of experience in design and creation of custom fit clothing. Her company, Mercurious Designs, offers design, pattern making, and custom sewing services to local clients and new businesses around the country. This is her first foray into the world of ready-to-wear, and she expects the same quality from her manufactuer as she does for each custom garment she creates. Her inspirations come from vintage clothing, sweet treats, and the strong savvy women she knows and respects."

Welcome and we look forward to doing BIG things with Sweet Revenge Lingerie.

Until then: "In the end, the customer doesn't know, or care, if you are small or large as an organization . . . she or he only focuses on the garment hanging on the rail in the store." Giorgio Armani